The Core Values

Compassion
We treat all people – children – animals with empathy, kindness and dignity, especially those who are vulnerable, forgotten or voiceless.
Respect And Inclusion
We respect people of all races, faiths and religions, and we welcome every person who shares the spirit of goodwill, and positive change.
Justice And Courage
We stand firm, clear and unwavering against all forms of bullying, harassment, defamation, discrimination, and cruelty in all such forms " and we will speak up for what is fair, and humane, and just.
Transparency And Integrity
We uphold transparency, integrity and accountability in all charitable endeavours, and humanitarian relief efforts, so that every act of goodwill is grounded in honesty, trust, and responsibility.
Service And Volunteerism
We believe in the infinite power of not-for-profit volunteerism and in leading by good example – giving our time, skills, and hearts to serve others unconditionally, and to inspire the future generations.
One Health Framework
We recognise that the wellbeing of people and animals, and the environment is deeply interconnected, and we are committed to protecting them all together under ' The One Health Approach Initiative.'
Education And Empowerment
We provide free, widely accessible education and instil everlasting essential life skills so that children, youth, and communities can build much stronger, brighter, and more resilient futures.
Collaboration And Community
We build strong bridges – partnering with governments, welfare agencies, hospitals, veterinary clinics, educational institutions, businesses and the local communities to create lasting, meaningful change.

The Endeavour

The Commitment

Carefully distributing every gift in kind and every donation in accordance with the greatest need.
Continuing to spread the importance of goodwill, kindness and the volunteerism movement.
Promoting awareness, development and support throughout Malaysia.
Addressing global environmental and ecosystem issues, and challenges through education, and action.
Helping the less fortunate and underprivileged among us to help themselves.
Bonding and bridging Malaysia with South East Asia and the wider world through the International Friendship Missions.

Supporting the poorest of the poor rural communities in Malaysia.
Caring for the sick and the suffering.
Reaching out to help the homeless and the voiceless.
Supporting patients in hospitals and those relying on community medical services.
Supporting our elders in the retirement and aged care homes with companionship, and dignity, and practical assistance.
Supporting the global effort to find a cure for cancer.
Standing alongside those affected by cancer, supporting efforts to find a cure and to bring comfort, and dignity, and hope.
Uplifting the street children, orphaned children and foster children.
Assisting children with special needs requiring assistance and children in community outreach programs.
Protecting and caring for orphaned street cats and dogs in Malaysia.
Protecting animals, wildlife and marine life.
Preserving the earth's ecosystems and responding to global environmental challenges.
Protecting UNESCO World Heritage Sites.
Conserving UNESCO Global Geoparks.
Honouring and supporting the goodwill charitable deeds contributed by others.
Ending all forms of the bullying, harassment and defamation.
Ensuring that all aggressors responsible for bullying, harassment and defamation are thoroughly, and fully held accountable, and appropriately punished, in accordance with Malaysian Law.
Setting a clear example that such conduct must not be repeated and will never be tolerated anywhere in Malaysia.
Focusing on both the short – long term rebuilding efforts where support and aid are most needed throughout Malaysia.
Striving to improve the quality of lives with goodwill, kindness and unconditional love – guided by a mission where humanity remains at the heart of all we do.